VIVID BRA
FEBRUARY 28 – MARCH 20, 2016
OPENING: FEBRUARY 28, 6:00 – 8:00 PM

88 EAST BROADWAY MALL #121
NEW YORK, NY 10002

HOURS: WEDNESDAY – SUNDAY, 12:00 - 6:00 PM

NANU AL-HAMAD
AARON AUJLA
NADIA AYARI
COREY ESCOTO
MARKA KILEY
YUI KUGIMIYA
DENISE KUPFERSCHMIDT
VICTORIA ROTH

A pink rhombus sits empty and a little forlorn inside a shopping mall under the Manhattan Bridge, the ‘Vivid Bra’ moniker on its glass façade and its dusty pink walls hinting at its last inhabitants. An alternative to the white cube, this little fold in the fabric of the city is inextricable from its environment: the bustle of the mall, the thrum of the street, and the reverberations of the bridge overhead are all felt here.

Invited artists respond to this pink slice in time and space as the curious room waits for its next tenant. Some have altered or interacted with its form, while others engage with its past and future. The presence of the body permeates throughout. As an experiment in the manipulative properties of color and architecture, Nanu al-Hamad has changed the faded shade of the walls to Baker-Miller Pink, a tone considered to have such a sedating effect on people that it is used in drunk tanks, detainment cells, and visiting-team locker rooms.

Warning: “Research has shown conflicting results on the effects of Baker-Miller Pink. While the initial results at the Naval Correctional Facility in Seattle were positive, calming those exposed, inmates at the Santa Clara county jail were trying to scratch the paint off the walls with their fingernails when exposed for more than fifteen minutes.”*

*wikipedia.org/wiki/Baker-Miller_Pink*